The city
of Buffalo, NY takes parking seriously.
Ticket revenues represent a consistent
and lucrative revenue stream of millions
of dollars annually, so the city’s
Bureau of Parking Violations is aggressive
in pursuing payment of parking violations.
For many years, however, the bureau
was saddled with older computers and
an inefficient data entry system.
The result? A mounting
paperwork bottleneck and substantial
lost revenues. But thanks to the progressive
administration of Buffalo Mayor Anthony
M. Masiello, Bureau Director Leonard
Sciolino got a green light to seek
a high-tech solution. Buffalo-based
Biel’s Information Technology
Systems, a systems integrator, delivered
the best proposal, which suggested
introducing an innovative software
to speed up information capture.
Biel’s Norm
Baker was sent to assess the situation.
He identified the problem immediately.
Efficient data entry and document management
were critical to recovering this key
revenue stream for the city. Yet, "it
was very difficult to use the existing
database," remembers Baker. The
bureau’s data entry was still
done by hand, as was all the document
filing. The process was cumbersome,
labor-intensive, and difficult to organize.
He recommended implementing
a new system built around OCR
for Forms™ , a user-friendly,
innovative information capture software
system developed by Microsystems Technology
of Tampa, FL. The software reads information
from a scanned or faxed document and
converts it into ASCII text in a computer
database. It has the capacity to process
information automatically from documents – such
as case tickets, hearing requests,
vehicle registration and ticket dismissal
notices – in hand-printed, machine-printed,
bar-coded or check-boxed form. Baker
believed this was the way to go for
the bureau, with a few custom applications
he would build into the system.
The Test Drive
Prior to installing
the new software, the bureau manually
input all information on parking violations
into a database of approximately 20
fields using a batch system. To retrieve
information, data entry personnel would
have to locate the ticket number, then
find the batch and search it manually.
Says Baker, "retrieval was a
real nightmare."
The pilot focused
only on parking enforcement. Baker
began installing the first phase of
the new software program in 1997, allowing
parking tickets, vehicle registration
information, and even envelope postmarks
to be scanned directly into the bureau’s
database, thus eliminating countless
hours of manual entry and filing.
Biel’s has given
the bureau a lot of support in tailoring
the product specifically to its needs.
Calling the company "our right
hand," Sciolino notes, "there’s
a number of companies that will sell
you the software, yet the majority
of them can’t give you this kind
of support." Even Microsystems
pitched in, sending training professionals
to Albany for a comprehensive training
session for key bureau personnel.
A Paperless Paper
Trail
Thanks to the new
software, a paper-intensive practice
has been transformed into a virtually
paperless operation. That was the goal,
according to Baker. Using the software,
the bureau has eliminated its old documentation
method, one that involved cramming
manila folders with slips of paper
clipped together. "The
bottom line of what we’re trying
to do is to eliminate paper anywhere
we can," Baker explains.
These days, when a
respondent pays a parking ticket, the
paid ticket, including the envelope’s
postmark, is scanned into the new system
and the computer generates a unique
number and assigns it to that ticket—creating
a file. Having the postmark on hand
is critical to proving whether a ticket
was paid on time and whether late penalties
can be billed. If a respondent contests
a late fee, the bureau has immediate
and visual proof of the postmark date
literally at their fingertips.
When a question arises
about a ticket, all the documentation
is grouped together and easily retrievable
from the database. Only the identification
number generated during the initial
scanning of the ticket is needed. The
product allows the database to be searched
by that single number and pulls up
a complete picture of the ticket and
its status.
Extra Mileage from
OCR for Forms
But not everyone
pays his or her parking tickets and
the bureau’s system
for tracking the reluctant ticketholder
down and billing for payment wasn’t
effective. Not so any more. One of
the customized applications Baker created
is a new and efficient way for the
bureau to access the Department of
Motor Vehicles (DMV) mainframe in Albany
to retrieve current vehicle registration
and owner mailing addresses.
In the past, the bureau
had to send a request for information
up to DMV, which then compiled a tape
of registered owners in the requested
area. It would take the bureau’s
data processing center about two days
to review the tape and extract the
names of persons issued tickets and
then verify address and registration. "It
was ridiculously time-consuming, data
processing was screaming at us, our
billings were brutal," says Sciolino.
In fact, the process was so labor-intensive
the bureau could only access DMV tapes
a couple of times a year.
These days, OCR for
Forms performs an address look-up for
every license plate that was issued
a ticket the day before. The owner
information is downloaded into the
bureau database for future billings.
Another plus is that the only license
plates that are stored in the database
are the plates that received tickets.
Albany’s master tapes would supply
everyone in the nearby counties, regardless
of whether or not that information
was needed. "Anybody in this business
understands this is a really big thing," says
Sciolino. "If you can’t
get the address, you can’t collect."
Baker says Biel’s
continuously massages the system to
get extra mileage. They even introduced
Microsystems’ Uni-Form™ and
OTG’s APPLICATIONXTENDER™ .
Uni-Form is a sophisticated, easy-to-use
forms design tool, to redesign forms
to ensure maximum scanning accuracy.
In the future, Uni-Form will be used
to create Internet forms for the bureau.
OTG is a document management and imaging
application, which extends the bureau’s
uses of OCR for Forms.
A Green Light for
Collections
Today, the bureau
processes thousands of forms daily,
compared to a mere 750 forms with the
old system. At $20 for the average
parking ticket (late fees can push
it up to a maximum penalty of $155),
the potential for additional revenue
from the more efficient system is significant.
OCR for Forms has
created other savings by enabling the
bureau to significantly reduce the
data entry workload as well as hours
of manual filing. And the level of
customer service in a government agency,
which drivers love to hate, has improved
dramatically. Using the OCR software,
the bureau can handle 155 calls a day,
more than twice its former capacity.
Says Sciolino, "Government offices
have a reputation for being disorganized,
but not ours."
The bureau reported
$5.5 million in revenues in 1998. The
greatest revenue streams include parking
tickets, booting and towing, and vehicle
registration suspensions. And Microsystems’ product
helped by greatly improving the chances
for collection on each ticket or vehicle
suspension. Since the system was installed
in late 1997, and the degree of customization
prolonged the implementation phase,
the actual revenue boost directly attributable
to the new software will not show up
until 1999 revenues are calculated.
But Sciolino sees impressive revenue
savings down the line. "It hasn’t
come through yet, but it will in next
year’s revenues."
Down the Road
Because of the dramatic improvements
resulting from OCR for Forms, the
bureau won’t be stopping with
just one application. Future plans
call for additional phases to streamline
and automate the city’s active
boot-and-tow program, as well as
the hearing process. Baker is currently
working on another custom application
for hearings. This application would
enable the bureau to scan in a hearing
request, setting in motion an automatic
process for creating a hearing docket,
extracting a summons number and a
license plate number on the automobile
ticketed, scheduling a hearing date,
and sending out a notice to the defendant.
There’s still great potential
for the bureau to achieve additional
efficiencies from the software.
Sciolino recalls when
the new system was first discussed,
employees were a little uneasy about
the high-tech equipment and concerned
about job security. "This is a
pretty progressive office, but there
was always that little fear among us
that we didn’t know exactly where
this was going." Now, Sciolino
says everyone has embraced the new
way of doing things. The system has
made everyone’s job a little
bit easier, the bureau a lot more organized,
and employees happier. "I don’t
think anybody in the country has gone
this far in automating the parking
violations systems. We’re really
a kind of pioneer in this."
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